{"title":"Supported By LAEL","description":"\u003cp\u003eIndependent Brands. Exceptional products. Discovered by LAEL. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e12 weeks on the platform. Chosen because they deserve to be seen.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"untitled-may1_11-59","title":"Strands By Nature Edge Tamer","description":"\u003cp\u003eWinner of the LAEL Independent Founders Competition \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eMeet the edge tamer your hair routine has been missing. Strands by Nature has created a lightweight, fragrance-free formula that delivers firm, lasting hold without the flakes, buildup, or residue that so many edge products leave behind.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eWhether you’re laying baby hairs, perfecting a sleek bun, or taming flyaways, this edge tamer works with your hair, not against it. Designed with curly, coily, and coarse hair textures in mind, it’s gentle enough for daily use and strong enough to hold your style from morning to night.\u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003cbr\u003e • Fragrance-free, ideal for sensitive scalps\u003cbr\u003e • Long-lasting hold with no flaking or buildup\u003cbr\u003e • Suitable for curly, coily, and coarse hair types\u003cbr\u003e • Perfect for sleek styles, baby hairs, and flyaway control\u003cbr\u003e • Clean, thoughtfully selected ingredients\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eHow to Use\u003cbr\u003eApply a small amount to edges on clean, dry hair. Use a brush or your fingers to smooth and style. Reapply as needed throughout the day.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eIngredients\u003cbr\u003eAqua (Distilled Water), Ceteareth-25, PEG-40 Hydrogenated Castor Oil, Propylene Glycol, Glyceryl Cocoate, PVP, Glycerin, VP\/VA Copolymer, Sodium Hydroxymethylglycinate.\u003c\/p\u003e","brand":"Strands By Nature","offers":[{"title":"Default Title","offer_id":57953209745795,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/0503\/9491\/files\/IMG-4966.jpg?v=1777634294"},{"product_id":"strands-by-nature-hair-growth-oil","title":"Strands By Nature Hair Growth Oil","description":"\u003cp\u003eWinner of the LAEL Independent Founders Competition\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eSome oils sit on the surface. This one works beneath it.\u003cbr\u003eStrands by Nature’s Growth Oil is a slow-steeped herbal blend built for real results, a potent mix of botanicals and nourishing carrier oils that work together to strengthen follicles, reduce shedding, and create the scalp environment your hair needs to thrive.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eInfused with rosemary, nettle, amla, burdock root, and fenugreek, and enriched with jojoba, avocado, argan, and hemp seed oils, every drop is intentional. Finished with peppermint and sweet orange essential oils for a refreshing, invigorating experience from root to tip.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eWhat It Does\u003cbr\u003e • Strengthens follicles and reduces shedding\u003cbr\u003e • Supports a healthy scalp environment\u003cbr\u003e • Boosts shine and seals moisture into ends\u003cbr\u003e • Refreshing, invigorating scent from natural essential oils\u003cbr\u003eHow to Use\u003cbr\u003eScalp Nourishment: Apply directly to the scalp 2–3 times per week. Massage gently in circular motions for 3–5 minutes. Leave in, no rinse needed.\u003cbr\u003eHot Oil Treatment: Warm a small amount and apply from scalp to ends. Cover with a plastic cap and wrap with a warm towel for 20–30 minutes. Rinse and shampoo as usual.\u003cbr\u003eDaily Shine \u0026amp; Seal: Apply a small amount to damp or dry hair, focusing on the ends, to seal in moisture, reduce frizz, and add shine.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eKey Ingredients\u003cbr\u003eOlive Oil • Rice Bran Oil • Sweet Almond Oil • Avocado • Jojoba • Argan • Hemp Seed • Grapeseed • Rosemary • Amla • Peppermint\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eFull Ingredients\u003cbr\u003eOlea Europaea (Olive) Oil, Persea Gratissima (Avocado) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Oryza Sativa (Rice Bran) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Cannabis Sativa (Hemp) Seed Oil, Vitis Vinifera (Grapeseed) Oil, Tocopherol (Vitamin E), Rosmarinus Officinalis (Rosemary) Leaf, Urtica Dioica (Nettle) Leaf, Emblica Officinalis (Amla) Fruit, Arctium Lappa (Burdock) Root, Trigonella Foenum-Graecum (Fenugreek) Seed, Mentha Piperita (Peppermint) Oil, Citrus Sinensis (Sweet Orange) Oil.\u003c\/p\u003e","brand":"Strands By Nature","offers":[{"title":"Default Title","offer_id":57953546109315,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/0503\/9491\/files\/IMG-4967.jpg?v=1777634293"},{"product_id":"strands-by-nature-leave-in-conditioner","title":"Strands By Nature Leave-In Conditioner","description":"\u003cp\u003eWinner of the LAEL Independent Founders Competition\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eYour curls deserve more than a quick spritz. This ultra-nourishing leave-in is built for Afro-textured hair that needs real, lasting moisture, not just surface-level softness.\u003cbr\u003eAloe vera lays the hydration foundation while coconut oil, avocado oil, and grape seed oil smooth and soften from root to tip. Soy protein works beneath the surface to strengthen each strand, and shea and cocoa butter seal everything in, leaving hair manageable, defined, and touchably soft without any heaviness.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eLayer it under your favourite styler, use it to refresh curls between washes, or make it your daily hydration step for protective styles. However you use it, your hair will know the difference.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eWhat It Does\u003cbr\u003e • Deeply hydrates and detangles Afro-textured hair\u003cbr\u003e • Defines curls without weighing them down\u003cbr\u003e • Strengthens strands with soy protein\u003cbr\u003e • Seals in moisture with shea and cocoa butter\u003cbr\u003e • Perfect for daily use, protective styles, and curl refreshes\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eHow to Use\u003cbr\u003eApply to damp or dry hair. Distribute evenly from roots to ends and style as desired. Ideal for layering under stylers or refreshing curls between washes.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eKey Ingredients\u003cbr\u003eAloe Vera • Coconut Oil • Avocado Oil • Grape Seed Oil • Soy Protein\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eFull Ingredients\u003cbr\u003eAloe Barbadensis Leaf Juice, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Fruit Oil, Vitis Vinifera (Grape) Seed Oil, Glycerin, Glycine Soja (Soybean) Protein, Behentrimonium Methosulfate, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Theobroma Cacao Seed Butter, Cocos Nucifera (Coconut) Milk, Panthenol, Vanilla Planifolia Fruit Extract, Fragrance, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Citric Acid.\u003c\/p\u003e","brand":"Strands By Nature","offers":[{"title":"Default Title","offer_id":57953576485251,"sku":null,"price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/0503\/9491\/files\/IMG-4968.jpg?v=1777634294"},{"product_id":"untitled-may1_12-38","title":"Strands By Nature Deep Conditioner","description":"\u003cp\u003eWinner of the LAEL Independent Founders Competition\u003c\/p\u003e\n\u003cp\u003eThis deeply hydrating deep conditioner was formulated specifically for Afro-textured hair that’s prone to dryness, tangling, and breakage. Shea butter and avocado oil penetrate deeply to restore elasticity and lock moisture in at every layer, while honey acts as a natural humectant, pulling hydration into the strand and keeping it there.\u003cbr\u003eBamboo and blueberry seed extracts work to fortify and strengthen, visibly reducing breakage over time and leaving hair noticeably softer and more manageable from the very first use.\u003cbr\u003eMake it your weekly reset. Your hair will thank you.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eWhat It Does\u003cbr\u003e • Deeply hydrates dry, brittle, and transitioning hair\u003cbr\u003e • Restores elasticity and reduces breakage\u003cbr\u003e • Honey locks in lasting moisture as a natural humectant\u003cbr\u003e • Bamboo and blueberry seed extracts strengthen and soften\u003cbr\u003e • Detangles and improves manageability in Afro-textured hair\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eHow to Use\u003cbr\u003eAfter shampooing, apply generously to clean, damp hair. Detangle gently with fingers or a wide-tooth comb. Leave on for 20–30 minutes. Rinse thoroughly. Use weekly or as needed.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eKey Ingredients\u003cbr\u003eShea Butter • Honey • Avocado Oil • Bamboo Extract • Blueberry Seed\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eFull Ingredients\u003cbr\u003eAloe Barbadensis Leaf Juice, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera (Babassu) Seed Oil, Ricinus Communis (Castor) Seed Oil, Persea Gratissima (Avocado) Fruit Oil, Cocos Nucifera (Coconut) Oil, Behentrimonium Methosulfate, Cetearyl Alcohol, Mel (Honey), Cetyl Alcohol, Vaccinium Corymbosum (Blueberry) Seed Extract, Bambusa Vulgaris (Bamboo) Extract, Fragrance, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Citric Acid, Panthenol, Rosa Damascena Flower Oil, Pelargonium Graveolens Flower Oil.\u003c\/p\u003e","brand":"Strands By Nature","offers":[{"title":"Default Title","offer_id":57953594474883,"sku":null,"price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/0503\/9491\/files\/IMG-4969.jpg?v=1777634293"},{"product_id":"little-roots-magic-hair-oil","title":"Little Roots Magic - Hair Oil","description":"\u003cp\u003e\u003cspan\u003eWinner of the LAEL Independent Founders Competition\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLittle Roots Magic Hair Growth Oil is crafted to nourish the scalp, strengthen roots, and support healthy hair growth from the roots up. Designed to honour the beauty of natural hair, this oil helps promote moisture retention, reduce dryness, and encourage stronger, healthier strands over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eProduct Ingredients\u003c\/p\u003e\n\u003cp\u003eAloe Vera, Coconut jojoba, Shea Butter, Castor Oil, Hemp Seeds, Petrolatum, Lanolin, Mineral Oil, Amla, Rosemary\u003c\/p\u003e","brand":"Little Roots Magic","offers":[{"title":"Default Title","offer_id":57955028828547,"sku":null,"price":8.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/0503\/9491\/files\/IMG-4984.jpg?v=1777652455"}],"url":"https:\/\/laels.co.uk\/collections\/supported-by-lael.oembed","provider":"LAEL | Haircare, Beauty and Body Care","version":"1.0","type":"link"}