Somewhere right now, one of your customers is awake at 2am, phone in hand, wanting your product. Not next week. Tonight.
Most retail channels can’t do anything with that moment. LAEL was built for it.
LAEL is the UK’s first 24/7 on-demand luxury beauty platform, delivering across Manchester in under an hour with standard and next-day delivery nationwide. But delivery is just the engine.
What brands actually join us for is everything built around it: a curated destination, a living community, and a cultural presence your customers already follow.
A Curated Shelf, Not an Endless Marketplace
On a marketplace, your product is a listing among millions, fighting an algorithm. On LAEL, it’s part of a deliberately small, curated destination where every brand was chosen on purpose.
We’re selective, and that’s rather the point. When customers browse LAEL, they trust that everything on the shelf earned its place. That trust transfers to your brand the moment you’re in. Current partners span skincare, haircare and beauty, from science-led skincare like Kanzen to celebrated haircare like Umberto Giannini.
A Community, Not Just a Checkout
LAEL comes with an audience that actually engages. Our street interviews and founder content reach tens of thousands of views.
Our private members community, LAEL After Hours, sees every new brand first and talks about what they love. Our events bring the Manchester beauty scene into one room, including our networking events at Soho House Manchester.
When your brand joins LAEL, it doesn’t sit quietly on a shelf. It gets introduced: to the community, in our content, at our events, and through SARAH, our AI beauty concierge, who recommends your products to the exact customers they suit.
We don’t just stock brands. We champion them.
The Moment Your Customer Actually Wants You
Beauty is an impulse and a need, and both are time-sensitive. The foundation that ran out the morning of an event. The curl cream discovered on TikTok at midnight. The skincare emergency before a first date.
Traditional retail loses those moments to whatever’s nearest. LAEL captures them for the brands on our shelf, because we’re open when nothing else is and at the door within the hour across Manchester. For your customers everywhere else in the UK, standard and next-day delivery keep you within reach.
That’s not just incremental sales. It’s your product showing up in your customer’s life at the exact moment they wanted it most, which is the kind of experience people talk about.
What We Look For
We onboard makeup, skincare and haircare brands that care about quality and their customers. Independent or established, UK-born or international, what matters is that the product is genuinely good and the brand has a point of view.
Not every brand makes it onto LAEL. If you think yours belongs here, we’d love to hear from you.
How to Partner With LAEL
Visit the Partner With Us page at laels.co.uk or get in touch through our socials. Tell us about your brand, your products and your story. We review every application and we move quickly when it’s right.
Want to be part of the next beauty scene? The door is open.
FAQs
How do beauty brands partner with LAEL?
Apply through the Partner With Us page at laels.co.uk or contact LAEL through Instagram or TikTok. Every application is reviewed.
What types of brands does LAEL onboard?
Makeup, skincare and haircare brands. LAEL is curated, so brands are selected for quality and fit rather than listed automatically.
What does LAEL offer brands beyond delivery?
A curated retail destination, promotion to LAEL’s community and social audience, inclusion in events and content, recommendations through SARAH, LAEL’s AI beauty concierge, and access to the LAEL After Hours members community.
Where does LAEL deliver?
Under an hour across Manchester and Greater Manchester, 24/7, with standard and next-day delivery across the UK.
