The LAEL small business competition was created to spotlight 2 independent founders at a time that are building something extraordinary, often with limited resources, but unlimited passion.

We opened our platform to small beauty and haircare brands across the UK, and invited them to show us what they'd created. The response was incredible.

Our winners earn a 12-week place on LAEL, their products stocked, sold, and delivered alongside some of the most loved names in beauty. Because great products deserve great reach, regardless of the size of the busiess behind them

Meet our winners and shop their collections below.