Meet SARAH, your AI beauty concierge

Manchester's first 24/7 luxury beauty platform, now with a personal concierge who helps you find exactly what you need, any time of day or night.

SARAH is LAEL's AI beauty concierge, built to take the guesswork out of shopping for skincare, haircare and beauty essentials. Instead of scrolling through endless product pages, you simply tell SARAH what you are looking for, your plans, your hair or skin type, or the problem you are trying to solve, and she recommends the right products from our curated shelves. Once you have chosen, LAEL delivers across Manchester the same day, with no cut-off times.

What can SARAH help with?

• Finding the right skincare for your skin type and concerns
• Building a simple routine that actually fits your life
• Choosing haircare and styling products for your hair type
• Last-minute picks before a night out or event
• Gift ideas and beauty essentials you can have delivered today

How it works

Start a conversation with SARAH. Tell her what you need in your own words. She will ask a couple of quick questions, then recommend products available on LAEL right now. Add them to your bag and check out, and we deliver across Manchester the same day. It is beauty shopping the way it should be: personal, curated and fast.

Why LAEL

LAEL is a curated luxury beauty destination based in Manchester, offering same-day delivery on premium skincare, haircare and beauty essentials. We hold our own stock and deliver in under an hour where available, so you are never left waiting or caught short late at night. SARAH is part of what makes LAEL different: a genuinely helpful concierge experience you will not find anywhere else in the city.

Frequently asked questions

Is SARAH free to use?

Yes. Chatting with SARAH is completely free. You only pay for the products you choose to order.

Does LAEL really deliver the same day?

Yes. LAEL offers same-day delivery across Manchester, with no cut-off times. Order whenever you need to and we will get it to you.

What kind of products can I order?

A curated range of premium skincare, haircare and beauty essentials from brands we have hand-picked for quality. SARAH can point you to the best options for you.

Do I need an account to talk to SARAH?

No account needed to chat. Just tap the S in the corner or the button above and SARAH will help you straight away.