Now on LAEL: ISOCLEAN, and What Brands Can Expect Here
Every makeup artist knows the step most routines skip. It isn't the primer or the setting spray. It's the brushes.
This month, ISOCLEAN joins LAEL. It's a fast-drying makeup brush cleaner made with aloe vera, vegan and cruelty-free. It lifts the stubborn things, lipstick and concealer included, so brushes are clean, hygienic and ready to use again in minutes. Alongside it you'll find the ISOCLEAN Cosmetic Sponge Cleaner and their cleansing towels.
We chose it for a simple reason. Clean tools change how everything else goes on, and your skin notices the difference long before you do.
Shop ISOCLEAN on LAEL. Yours today across Greater Manchester, and UK-wide by post.
Why we're telling you about it
ISOCLEAN is a good example of how a brand comes onto LAEL. Nothing here is listed just to fill a shelf. Every brand is hand-picked, and every one is presented with the same care, whether it's a cult brush cleaner or a luxury fragrance house.
So if you're a brand wondering what joining LAEL actually looks like, here it is.
What brands can expect on LAEL
1. A curated edit, not a crowded marketplace. We choose a small number of brands we genuinely believe in. Your products sit beside other brands chosen for quality, safety and performance, not thousands of listings competing for attention.
2. Your own brand page. Every brand on LAEL has its own page with its story, a line from the founder, a campaign image and a note on why we chose it. Customers meet the brand before they meet the product.
3. A concierge behind every order. LAEL is a beauty retailer with a concierge at its heart. Customers can ask SARAH, our beauty concierge, what suits their hair, skin and plans, and she recommends from the brands we stock. Your products are suggested to the right person, at the right moment.
4. An audience that already trusts us. LAEL started with industry insiders, the makeup artists, stylists and professionals who need things to work. Now it's open to everyone. When we bring in a brand, our customers know it has been chosen properly.
5. The moment it arrives. Across Greater Manchester, orders can arrive within two hours, and the rest of the UK is served by post. Your products reach people when they need them: before an event, a shoot or a night out.
6. Stories, not just listings. Brands on LAEL appear across our Journal, our social channels and our edits, like The Finish and On Rotation. We tell the story behind the product, because that's what makes people choose it.
The brands on LAEL
ISOCLEAN joins brands including SILKIE, Umberto Giannini, Kanzen Skincare, Brushworks, KeraCare and As I Am. Explore them all on our Brands page.
Is your brand a fit?
We're building LAEL with brands that share our standards for quality and care. If that sounds like yours, we'd love to hear from you.
Partner With Us and tell us about your brand.
